Increase your Direct Mail Success in 2020
With 2020 in full swing, we look forward to all the possibility it holds in the upcoming months. But as we look forward, it’s important to look back, too—at what works for us, in our industry. What elements impact at the success of a direct mail campaign most? Let’s look [...]
Omnichannel marketing is stronger with Informed Delivery
Direct Mail has an incredibly high response rate and incorporating digital channels is only going to increase that rate. We’re all familiar with Facebook and Instagram and banner ads. But have you heard about USPS’s Informed Delivery tool? Informed Delivery is a relatively new digital service that allows customers to [...]
Nonprofit marketing: 6 simple tips to kick off your end-of-year planning
Even if you're sitting on the beach right now feeling the sand between your toes, it's time to start thinking about the "C" word. Christmas. Because, as all nonprofit marketers know, most charitable giving happens during the month of December. Perhaps that’s because people feel more generous, or they want [...]
Ten tips for a successful direct marketing plan
Direct mail has a very high response rate (see our article on the DMA report here) which means it’s a great way to market to customers. To get the most bang for your buck, it’s important to carefully plan your DM campaign and to develop measurable goals for success. Here [...]
Get recipients to open their mail: OE smarts
Let’s face it, your carefully crafted, smartly designed letter and return envelope don’t matter that much if your OE doesn’t do the job. I think it’s safe to say your OE is the most crucial part of any direct mail campaign. So what makes a great OE? What makes people [...]
Postcards: small but mighty
Listen up. I’m going to let you in on a little secret. We’ve gotten some of our biggest clients from our postcard mailings. Yes—you read that right. Our postcards. We send one out about once a month. Sometimes we send a series. We like to mix it up: we might [...]
