Banks: Make digital marketing campaigns stronger with direct mail
Over the past ten years there’s been a shift from direct mail to digital marketing in the financial industry. Which makes sense, as everything moves toward new technology, including the ways that banks offer products and services and even communicate with their customers. But direct mail is still an important [...]
Nonprofit Marketing: Building Relationships
Asking donors to give to a nonprofit can be a hard sell. The donor doesn’t get anything in return, like a nice new mountain bike, or a mattress with a 100-night guarantee. What the donor gets is mainly emotional satisfaction—knowing that they helped make the world better in some way. [...]
Bank Mergers & Acquisitions: Communication
Mergers and acquisitions are so tricky. Depending on how you handle merger communications, losing customers is a real possibility. The question is, why do customers leave? And how do you persuade customers to stay? The answers to these questions are not always easy or clear. If a customer has been unhappy [...]
Year of the Pig, or Year of the Bank Merger? 2019
February 5 marked the Chinese New Year, and this is the Year of the Pig. In Chinese culture, pigs are the symbol of wealth and good fortune. Perhaps this is a good sign for the financial industry, ground zero for all things money, because 2019 also looks to be the [...]
Get informed about Informed Delivery from USPS
USPS rolled out “Informed Delivery” as a handy service for residential consumers and commercial mailers in the fall of 2018. The good news is, the intended audiences both really like Informed Delivery, which is a score for USPS. The bad news is, if you research Informed Delivery online (like I’ve [...]
Is your bank website easy for customers to understand?
The Financial Brand recently conducted a study on bank websites and how successful the sites are communicating messages to customers. (Specifically, they reviewed 5,000 pages from various financial institutions). The results were not so good. Overall, most banks failed to communicate clearly to customers—sales messages, instructions, products. Here are a [...]
