The DMA Response Rate Report Gives Direct Mail Two Thumbs Up!
Direct mail marketers, you might want to sit down for this one. According to the DMA Response Rate Report, DM response rates are higher than ever. Higher than anyone might have guessed! Here are a few of the highlights, in a nutshell: DM rates come in at 9% to a [...]
In living color: 2019
Every year Pantone chooses a color to set the tone for the year ahead. They select the shade by analyzing color trends across multiple industries, including art, design, fashion, film, and travel destinations, to name a few influencers. For 2019, Pantone chose “Living Coral,” which is described on the website [...]
Direct mail: why it works
As you probably know, marketing and advertising made a jump to digital over the past ten years and direct mail dropped off. In the age of new technology many marketers considered it old school and even dinosaur like. Why print and mail something when you can throw up an ad [...]
Make your holiday direct mail fun!
We have Christmas spirit here at this office (or at least the writer does). Here are some great ways to make your direct mail campaign more effective during the holiday season—as well as the rest of the year! Make it festive How? That’s EASY. Grab attention with foil Add interest [...]
Keys to a successful direct mail program
Out of all the marketing channels available today, direct mail still offers one of the highest response rates, especially when your DM campaign is being sent to a highly targeted audience. Here are a few tips on creating a successful direct mail program: Focus on the list Did you know [...]
Increase Holiday Sales with Direct Mail
The holidays are upon us! It’s time to start planning your marketing strategy if you haven’t already. There are so many marketing channels to choose from to communicate your messages, but don’t forget about the power of direct mail. Digital marketing makes it easy to reach customers quickly and is [...]
