How your print/mail agency is like a general contractor
When it comes to direct mail, there are countless steps between concepting the initial idea, blowing out the creative, personalizing, and mailing your package. At EdgeMark, we do it all, personalizing and mailing your package. One good analogy for handling a lot of tasks—some of which are happening simultaneously—and hitting [...]
Banking: Traditional vs. Digital Communication
If you keep up with marketing for the financial industry, you know this: how to best communicate with and service banking customers is a huge topic, because there are so many different ways to do this now, and customer needs and preferences vary. Gone are the olden days where customers [...]
Go big with end-of-the-year giving
Did you know nonprofit organizations receive the most donations between October and December? That means it’s time for nonprofits to kick off their end-of-the-year fundraising strategy! The fourth quarter is upon us, ushering in the holiday season, when people reach even deeper into their pockets to donate to their favorite [...]
How frequently should you post on your blog?
Blogs are wonderful marketing tools. They give you a platform to discuss your business at length, the services you offer, and the expertise you have. Blogs give you permission to write longer, more in-depth content, created especially for people who are looking for answers to questions. One question a lot [...]
How effective is your website?
Technology is constantly changing, and the latest and greatest is quickly the old and has been. That’s why it’s always a good idea to take a fresh look at your website, especially if it hasn’t been updated recently. Here are a few things to think about when it comes to [...]
Create a marketing plan for your business
Starting a business is not like W.P. Kinsella’s novel, Shoeless Joe, which became the famous movie Field of Dreams. Just because you build it, doesn’t mean “they” will come. (Although that would be very cool and magical if your customers suddenly appeared out of a cornfield.) Instead, you need a [...]
