Omni-channel marketing, multi-channel marketing, what?
Marketing is evolving every single day with more ways to give customers a better experience. The most recent trend in this direction is “omni-channel marketing.” Which sounds almost just like “multi-channel marketing.” Both industry buzzwords indicate the use of several channels to connect with customers. So what’s the difference between [...]
Friday Favorites
Some great reads from this week. The Ultimate Cheat Sheet for Writing Explainer Video Scripts [Infographic] The 7 Laws of Attracting Your Ideal Clients How to Outsmart Writer’s Block with Neuroscience Data that Drives Marketing, Drives Creatives Alexa, What Is Long-Tail Marketing And Why Does It Matter? Enjoy and have [...]
Friday Favorites
Interesting reads from the week.... 4 Reasons to Use Direct Mail Marketing Instead of Email Marketing 7 Commandments for a Good Content Experience The Secrets to Increasing Direct Mail Response Rate Survey: SEO rated the ‘least popular digital marketing channel' Inside Apple’s 20-year march to $1 trillion from the brink [...]
The Direct Mail Campaign Production Checklist
When you’re planning a direct mail campaign, it’s a good idea to make sure you have all your bases covered (even if you’re an old pro). Use this checklist as you go through the creative development and print/mail process to stay on schedule and stay on budget. You might even [...]
Friday Favs
Some reading inspiration to kick off your weekend! A Guide To Intrapreneurship Big Banks Blow It in Branches, Smaller Institutions Have Digital Achilles Heel My Favorite Books for Business How to Get Your Ideas to Spread Brand and Social Change: What Young People Want
Five sure ways to get responses to your sales communications
You may—or may not—remember the song from the end of the original Mickey Mouse Club. But today when I was closing a sales letter that old song came to mind. Unfortunately, as charming as it is, sung by cute little Mousekateers, we can’t simply end our sales communications by saying [...]
