Friday Fav’s!
A round-up of industry news we found helpful online this past week... Banking Industry Not Prepared For New Era Of Marketing News Flash— Direct Mail and Print Not Dead Best practices for customer data strategies and identity resolution Here Are 7 Inexpensive, Effective, DIY Marketing Strategies for Your Company Hope [...]
Keep your donors giving with science-based tactics
We all know the big goal of any nonprofit organization—besides their mission—is getting the funding they need to support that mission. As donor mindsets change (think millennials) your approach must change to. No matter what generation you’re marketing to, and what appeals to them, basing some of your strategy on [...]
How to choose a full service agency, and why you’ll be better off
Many companies, agencies, and nonprofits create direct mail campaigns to communicate with their customers. Direct mail still performs well—in fact, many businesses who rely mostly on digital are now turning to direct mail to stand out from their competitors, since there is so much noise online. You know the old [...]
Friday Favorites
Wrapping up Friday with some of our favorite online reads from this past week... Are Surveys Dead? Five Ways to Breathe Life Into Your Customer Research Stop Targeting Keywords and Start Targeting Customers Hubspot’s Super Cool Blog Topic Generator How to Create a Great E-Mail Marketing Campaign in 2018 Have [...]
How to market to college prospects
Good news for colleges—the number of high school seniors applying to college has been steadily rising over the past few years. That number is expected to climb another 10% in the near future. That means thousands of additional students evaluating schools, individual academic programs, visiting campuses, and going through the [...]
How to help your customers during a challenging paper market
In the production world, paper is the topic du jour. The paper industry is going through some big challenges, which creates potential difficulties for everyone in the direct mail business—particularly those of us who are printing and mailing packages, and our clients who have budgets and deadlines. Let’s look at [...]
